Few industries have the turnover and turmoil of insurance. If it isn’t a client leaving them to save a buck then it’s an underwriter changing the rules.

A Hawthorne Press 2007 study reported average retention rate for general insurance is 82%. Using an easier math calculation of 90% retention, let’s say you have 1000 clients, so every year you lose 10% or 100 clients.

This study determined it is 7 times more difficult to replace that client with someone new than it is to just keep that client.

Let’ say becoming a Follow Up Fanatic reduces that loss of 100 clients by a third and 30 or more renew that otherwise would not have without the special customer attention that the Fanatic provides.

We know a low end personal line commission will put $10 bucks in your pocket each month and a nice business account can put hundreds in your pocket each month so lets just say that those 30 clients average about $30 bucks each month in your pocket, to be conservative…$30 times 30 clients is $900 in your pocket each month that you would have lost and the program to achieve this is the basic $30 a month “Freedom” level, so that’s a 30 to1 return on investment and the beauty is you don’t have to do anything…we handle it all. In this common scenario for every dollar you invest into the Follow Up Fanatic you get 30 back.

Now think about this too…that’s 30 less people you have to sell next year to help maintain growth and we haven’t even talked about the Follow Up Fanatic helping land some additional quotes…which it will do…. and up-selling some more products…which it will do.